And a generous bowl of Wheat Chex and skim milk tops out at about 500 calories, more than a jumbo donut. I almost never eat breakfast cereal: it's really fattening and leaves you hungry. But eventually I stopped buying the latter two because they just aren't as good. When I was growing up, Chex came in three varieties: Wheat, Corn and Rice, the wheat in smaller boxes, because it is denser, more concentrated than Rice or Corn. One aisle over from the revolution in tealand, I looked for Wheat Chex. As long as the old standby is still readily available.īrand extensions must work on others, because companies push them enough. It's fine to shake it up, sell Ritz's in odd holiday shapes. I have a certain loyalty - Heinz ketchup not Hunts, Ritz crackers, not whatever pale rip-off imitation the store is trying to fob off on you.
Tea is a comfort beverage-you don't amp yourself up on tea and then hit the town-and a comfort beverage should be comforting. I buy cans of expensive loose Twinings Earl Grey tea and not some cheaper Earl Grey because I'm confident that the stuff is what I've always been drinking, and if they dubbed it EG Classic and made the box neon blue, to not be confused with EG Proustian Lime and EG Morning Blast or whatever, I would be off put. Or maybe, I realized grimly, i t is time to look for a new evening tea. "That seems like work," my wife said, dubiously. I floated the idea of keeping them, and just refilling from the new, blanker boxes. Sighing, we stocked up on a few of the old boxes.
CARE BEARS 25 YEARS SLEEPYTIME BEAR PLUS
That's the idea behind brand extension: try to use a name you love to leverage you into buying something you don't want, plus a ploy to block out more shelf space at supermarkets. A glimpse online shows all sorts of even more rococo Sleepytime permutations: Sleepytime Echniacea Complete Care and Sleepytime Decaf Berry Pomegranate and Sleepytime Sinus Soother. It is now "Classic Sleepytime" to differentiate from all the other brand extensions, vanilla (bleh) and peach (double bleh) and honey (for those too busy to dip a spoon in actual honey and put it in the damn tea ourselves).Ĭelestial Seasonings must have known people would be dubious, because "Fresh New Look" is flagged in red on the upper left of the box to tip you off that you aren't hallucinating, and aren't buying little paper baglets of chemicals, but the same blend of chamomile and spearmint, lemongrass and tilia flowers, blackberry leaves and orange blossoms that made up the herbal tea (but no actual tea, as my family learned when we toured the Celestial Seasonings plant in Boulder, for the simple reason there isn't any tea in it).Įxcept if you buy "Sleepytime Extra," which contains Valerian root, a folk sedative. The new boxes are less cluttered, the word "Sleepytime" and the bear bigger, shorn of extraneous imagery. Bedtime Bear’s signature belly badge is embroidered on the front panel, while the pillow features Bedtime’s drowsy grin.I see why they did it. Fashioned after Care-a-Lot’s dreamiest resident, this soft, cozy sleep sack may get your bedtime-battler excited to snooze! Super-soft turquoise microfiber fleece forms the body of the bag, complete with arms, legs, and a lightly padded pillow shaped like Bedtime Bear's head. Get your little one snuggled up for slumber with the help of this exclusive Care Bears Sleeping Bag. What's needed is a helping hand to banish lights-out woes and make sleep something to celebrate! Fun Details No one needs reminding of those nightmarish moments between crying, check-ins, and hiccups that settle into snores, especially if you’re still going through it.
CARE BEARS 25 YEARS SLEEPYTIME BEAR HOW TO
And then it was time to learn how to slumber all on their own. Wrapped in your warm arms and lulled to sleep on a song, bedtime was a dream.
Your little one grew accustomed to snuggles before bed.
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